Rob Fields – Medium

Rob Fields

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Building Arts Brands: Your Audience

Here’s how understanding your audience lays the foundation for a strong arts brand.

Jul 21, 2023

Building Arts Brands: Your Audience

Jul 21, 2023

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Building Arts Brands

Before I was an arts leader, I was a marketer. So I believe in the power of branding and the need to build strong brands.

Jun 23, 2023

Building Arts Brands

Jun 23, 2023

The Mass Affluent: The Art World’s Overlooked Market

There’s an untapped pool of potential art collectors and the art world is ignoring them.

Jul 28

The Mass Affluent: The Art World’s Overlooked Market

Jul 28

How To Start Collecting Art

Nine (9) tips for people embarking on the art collecting journey.

Dec 7, 2023

How To Start Collecting Art

Dec 7, 2023

Art As Counterbalance

Art should inspire each of us to do our part to make the world more just and safe for everyone.

Dec 7, 2023

Art As Counterbalance

Dec 7, 2023

Building Nonprofit Brands: Public Programs

Programs are the cornerstone of any nonprofit brand. Without them, what reason do you have to communicate with your audiences?

Nov 9, 2023

Building Nonprofit Brands: Public Programs

Nov 9, 2023

You And What Army?

I’ve talked about community before. Lately, I’ve been thinking about it as an underleveraged resource for arts organizations. Can you…

Apr 30, 2023

You And What Army?

Apr 30, 2023

History Is A Social Justice Issue

Photo by Life Matters

Apr 17, 2023

A group of people march on a bridge. We see an African American man in a white, long-sleeved t-shirt with his right arm raised, holding a bullhorn

Apr 17, 2023

Be Biased Towards Community-Building

Originally published on March 18, 2023 on robfields.com

Mar 18, 2023

Be Biased Towards Community-Building

Mar 18, 2023

Art and the Crisis of Imagination

Sometimes it feels like we’re living through one big dumpster fire. I could easily make the case that the world is a whole mess of…

Jul 21, 2021

Art and the Crisis of Imagination

Jul 21, 2021

Rob Fields

Rob Fields

Marketer, cultural strategist & art advisor. Former museum leader. Photographer. Looking for the perfect beat. https://linktr.ee/robfields

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