PinnedRob FieldsBuilding Arts Brands: Your AudienceHere’s how understanding your audience lays the foundation for a strong arts brand.Jul 21, 2023Jul 21, 2023
PinnedRob FieldsBuilding Arts BrandsBefore I was an arts leader, I was a marketer. So I believe in the power of branding and the need to build strong brands.Jun 23, 20231Jun 23, 20231
Rob FieldsThe Mass Affluent: The Art World’s Overlooked MarketThere’s an untapped pool of potential art collectors and the art world is ignoring them.Jul 28Jul 28
Rob FieldsHow To Start Collecting ArtNine (9) tips for people embarking on the art collecting journey.Dec 7, 2023Dec 7, 2023
Rob FieldsArt As CounterbalanceArt should inspire each of us to do our part to make the world more just and safe for everyone.Dec 7, 2023Dec 7, 2023
Rob FieldsBuilding Nonprofit Brands: Public ProgramsPrograms are the cornerstone of any nonprofit brand. Without them, what reason do you have to communicate with your audiences?Nov 9, 2023Nov 9, 2023
Rob FieldsYou And What Army?I’ve talked about community before. Lately, I’ve been thinking about it as an underleveraged resource for arts organizations. Can you…Apr 30, 2023Apr 30, 2023
Rob FieldsBe Biased Towards Community-BuildingOriginally published on March 18, 2023 on robfields.comMar 18, 2023Mar 18, 2023
Rob FieldsArt and the Crisis of ImaginationSometimes it feels like we’re living through one big dumpster fire. I could easily make the case that the world is a whole mess of…Jul 21, 2021Jul 21, 2021